Paradise Valley Mall is a favorite destination for residents of Carefree, Paradise Valley and North Phoenix. It is the shopping centre with a gross leasable area of 1,222,353 square feet (113,560.3 m2)Located in the northeast quadrant of the metro Phoenix area, this super-regional mall’s trade area contains over 600,000 residents in 248,000 households and is projected to grow another 8.4% over the next five years.
Anchors & Majors: Dillard's (200,000 sq ft.), JCPenney (148,840 sq ft.), Macy's (145,580 sq ft.), Old Navy (15,390 sq ft.) (Now closed), Sears (125,000 sq ft.).
Under development is Costco in the former Macy's location.
Paradise Valley Mall has a large park-and-ride stop for Valley Metro buses. An elevated rail station, as part of the 1989 ValTrans proposal, had been slated for construction here, but the referendum was voted down. There are also plans to extend the light rail to serve Paradise Valley Mall and other parts of the northeastern areas. Such improvements are not part of the current development phase and are not expected until the 2020s. Long-term plans include the construction of light rail further north along Tatum Boulevard as well as frequent "supergrid" bus service. Currently, most visitors still arrive by car.
Paradise Valley Mall is just west of Scottsdale. Much of the area's original development was spurred by that community, although the demographics of Paradise Valley Village have moderated somewhat over the years to be less upscale and more middle-class. Since the late 1990s, higher income shoppers became more inclined to shop at newer facilities such as Kierland Commons and the Scottsdale Road/Frank Lloyd Wright Boulevard corridor, which features power centers that cater to upscale shoppers. This has caused Paradise Valley Mall retailers such as Macy's to carry fewer high-end name brand goods and sell items more in line with a middle-income customer base.The owners also added improvements in 2001 intended to attract teenagers and young families, a move made necessity by it being the oldest mall in the area. Despite this decline, the mall remains very middle-class and has not yet declined to anywhere near the level of Desert Sky Mall, Fiesta Mall, or Metrocenter Mall.
Classrooms for Rio Salado Community College are located within the mall.
