Holly Hill Mall (formerly known as Burlington Square Mall and Colonial Mall Burlington) is an enclosed shopping mall located in Burlington, North Carolina, United States. The mall's anchor store is Sears.
Holly Hill Mall opened in 1969, in reference to the nearby neighborhood where it was located. At the time, the mall's anchor stores included JCPenney, Belk, Sears, and Woolworth, which eventually became Goody's. Its name was changed to Colonial Mall Burlington in 1999 after being bought out by Colonial Properties Trust.
A major renovation of the mall's interior and exterior took place in 2004, adding skylights, new floor tiles, and new stores such as Hibbett Sports. Colonial sold the mall in 2005 to Prime Retail, at which point the mall's name was changed to Burlington Square Mall.
Burlington Square faced the prospect of increased competition after the opening of Alamance Crossing, an 840,000-square-foot (78,000 m2) lifestyle center that opened on August 1, 2007, near Burlington Square. Belk announced plans in summer 2006 to leave Burlington Square to the new project upon completion. As of August 2007, both Belk and JCPenney have vacated their stores at Burlington Square and opened newer stores at Alamance Crossing, while several other tenants, such as Victoria's Secret, Kay Jewelers, and Hallmark, can also be found at both malls. CBL & Associates Properties (the developer of Alamance Crossing) feels that the Burlington market is capable of supporting both malls.
Julie Swanner, manager of Burlington Square Mall, has stated that new tenants are planned for the former JCPenney and Belk spaces.
On July 8, 2008, it was announced that the mall is in foreclosure proceedings. On October 30, 2008, Goody's announced that its store would be closing, leaving Sears as the sole remaining large retailer.
On September 27, 2009, Books-A-Million announced that they were closing the Burlington store, effective October 17, 2009.
