The Eldorado company is the biggest Russian network regarding some stores in the market of home appliances and electronics. The chain store allocation embraces over 200 cities in the different regions of Russia. The company is included into world’s ten biggest retailers of home appliances and electronics, judging by the retail facility numbers.
Eldorado presents the wide range of goods from the leading brands – over 20,000 names in 110 commodity groups. The company employs over 15,000 staff members. The loyalty program numbers over 6 million participants.
Since 2011, Eldorado has been implementing new store format, designed by the global agency Fitch with the account of advanced international experience and clients’ preferences.
The principal shareholder of the Eldorado company is PPF Group, the Czech investment group.