Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany.
Adidas shape the world of sports for more than 80 years, developing innovative, modern and fashionable products. Today Adidas is a global leader in the sports and fashion, with brands based on a passion for sports and sports lifestyle. Adidas Group offers a broad range of products and is present in all the great markets around the world.
Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrüder Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas and Puma are both currently based in Herzogenaurach, Germany.