Westfield Mall Brand Debuts in Continental Europe

The combined Unibail-Rodamco-Westfield group named the first 10 Westfields shopping centers on the continent.

URC Group introduced Westfields in the main shopping destinations in France, Poland, Sweden, and the Czech Republic.

The premier of the Westfield brand was announced when Unibail-Rodamco acquired Westfield in 2018 to form Unibail-Rodamco-Westfield.

Unibail-Rodamco-Westfield unveiled the names of the first ten flagship shopping centers where the Westfield brand will be introduced in September 2019, as well as two developments. There are seven in France – Westfield Forum des Halles, Westfield Les Quatre Temps, Westfield Vélizy 2, Westfield Parly 2, Westfield Carré Sénart and Westfield Rosny 2 (Paris), Westfield Euralille (Lille); one in Sweden – Westfield Mall of Scandinavia (Stockholm); one in Czech Republic – Westfield Chodov (Prague); and one in Poland – Westfield Arkadia (Warsaw).

The two new constructions are Westfield Mall of the Netherlands near The Hague and Westfield Hamburg in Germany. All these centers have a number of characteristics: they have already appreciated destinations, with excellent location and easy access, distinctive architectural and design features, an optimum mix of retailers, best-in-class customer services, an emotional and experiential dimension, the ability to offer best events and entertainment.

The Westfield name is the global B2B, and B2C brand for retail, leisure, entertainment and dining destinations and its roll-out will be continued in 2020 and 2021. A marketing and advertising campaign will be started in Autumn 2019 to support the introduction of the Westfield brand in all the markets through media channels like cinema, TV, print, and the internet.

Christophe Cuvillier, Group CEO of Unibail-Rodamco-Westfield, told: “As the only global brand in the industry, the introduction of Westfield will enhance the value and positioning of our destinations across Continental Europe. Supported by global marketing campaigns, it will make the centers a venue for spectacular events, while delivering significant benefits to our visitors and providing an international platform for retailers to enter new markets”.