According to the latest Brand Finance report, WeChat is the fastest growing brand in the world.
The value of this brand has increased by significant 1540% over the last five years. According to Brand Finance, this remarkable growth has been mainly achieved due to new opportunities for WeChat and the desire to gain a foothold in other markets. As for China, this messenger has no severe competitors there for a long time.
When compiling the rating "Fastest Growing 100, 2019", Brand Finance considered about 5000 companies from around the world. The overwhelming majority of brands in the list from China and the USA, 39 companies from these countries were included in the top 100 fastest growing brands. But Chinese brands are leading, taking up every two places out of three in the top 30. It is they who hold the first four places, and their total value is 48% of the total cost of brands in the ranking - it is stunning 856.8 billion dollars. The first five of the rating looks like this:
- Country Garden
The first American brand was Facebook, ranked fifth with a 747% growth. It also ranks second in terms of growth, becoming 73 billion dollars more expensive over the past five years. The first brand of the rating was not from China, or the U.S. was Porsche - the sixth place and growth of 734%. Otherwise, the first 24 places belong only to Chinese and American companies.
If we consider the rating in the direction of activity, the leading banking sector - the evaluation includes financial 15 companies at once.