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WeChat is the Fastest Growing Brand in the World

According to the latest Brand Finance report, WeChat is the fastest growing brand in the world.

The value of this brand has increased by significant 1540% over the last five years. According to Brand Finance, this remarkable growth has been mainly achieved due to new opportunities for WeChat and the desire to gain a foothold in other markets. As for China, this messenger has no severe competitors there for a long time.

When compiling the rating "Fastest Growing 100, 2019", Brand Finance considered about 5000 companies from around the world. The overwhelming majority of brands in the list from China and the USA, 39 companies from these countries were included in the top 100 fastest growing brands. But Chinese brands are leading, taking up every two places out of three in the top 30. It is they who hold the first four places, and their total value is 48% of the total cost of brands in the ranking - it is stunning 856.8 billion dollars. The first five of the rating looks like this:
  1. WeChat
  2. Country Garden
  3. Evergrande
  4. NetEase
  5. Facebook
The most expensive brand of the evaluation is the American Amazon (31st place), whose value is almost $ 188 billion, and the growth over the past five years was 143 billion. Its Chinese competitor Alibaba also made it to the rating but managed to take only 97 lines.

The first American brand was Facebook, ranked fifth with a 747% growth. It also ranks second in terms of growth, becoming 73 billion dollars more expensive over the past five years. The first brand of the rating was not from China, or the U.S. was Porsche - the sixth place and growth of 734%. Otherwise, the first 24 places belong only to Chinese and American companies.

If we consider the rating in the direction of activity, the leading banking sector - the evaluation includes financial 15 companies at once.

More about shopping malls in China

Jan 24, 2020, USA:
Mars Retail Group has announced upcoming discoveries at Disney Springs, Mall of America, and Berlin.
Jan 23, 2020, Slovenia:
The volume of investments in the construction of the shopping and entertainment center was about 150 million euros.
Jan 22, 2020, India:
H&M's collaboration with a famous Indian designer is an indicator of the company's interest in this rapidly growing market.
Jan 21, 2020, United Kingdom:
The fashion chain marks the growth of sales and intends to consolidate the results with the opening of 18 new outlets.
Jan 17, 2020, France:
The retail space was created in collaboration with Galeries Lafayette department store.
Jan 17, 2020, USA:
Gap has changed its mind about making Old Navy a separate company.
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