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WEBERZEILE opened in Ried/Upper Austria by SES



SES Spar European Shopping Centers has opened a modern shopping center with 22,000 sq m of lettable area in the midst of downtown Ried.
50 new stores, service providers, and restaurants on two levels are spread around a “town square” in the heart of the mall and along lanes in the new center, which connects the commercial establishments of the historic downtown and seamlessly integrates into the existing urban architectural structures of the old town.

The center will operate in close cooperation with Ried’s economy and build on the region’s strengths. SES invested €70 million. It is creating a total of 500 jobs. 800 well-lit, extra-wide, underground parking spaces on two levels were created as a key success factor for the retail location. The shopping center will also have a small carbon footprint. It will achieve a CO2 reduction of 400 tons per year, among other things through the use of geothermal technology, as compared to its emissions if it used fossil fuels.

SES opted in 2007 for this downtown location on a site that had long been used for retail. The site was home to a Kastner&Öhler department store for many years. SES purchased a row of houses and surrounding vacant land. With an investment of €70 million, SES has developed the area into a modern, downtown shopping center. The central aim was integrating with the town. This was also reflected in the briefing for the architects and ultimately in the overall design. ATP Architekten Ingenieure created the architectural concept for the building and the general planning.

The beginnings of the project stretch back to 2006, then still under Kastner&Öhler. SES decided to get involved at the location in 2007. Citizens and residents were involved from the outset. From 2010-2012, SES bought the necessary plots, in 2012, SES took on the project completely. The authorities gave the green light for construction in summer 2013 and work began that very autumn.

The name WEBERZEILE recalls that Ried was once the center of the linen weaver’s (“Weber”) guild. The street at that time was called Weberzeile. In fact, most of those who lived and worked there were weavers. The linen weaver’s guild was the most important guild in Ried. Until the 18th century, the center of linen weaving in Ried was the western Vormarkt—through which Hauptpoststraße, coming in from Munich, led through the Braunauer Gate to the market and, from 1857, into the town of Ried.

The name WEBERZEILE recalls that Ried was once the center of the linen weaver’s (“Weber”) guild. The street at that time was called Weberzeile. In fact, most of those who lived and worked there were weavers. The linen weaver’s guild was the most important guild in Ried. Until the 18th century, the center of linen weaving in Ried was the western Vormarkt—through which Hauptpoststraße, coming in from Munich, led through the Braunauer Gate to the market and, from 1857, into the town of Ried.

Large-area anchor companies include Eurospar, Kastner&Öhler, Hervis, and a dm drugstore. Media Markt, H&M, Müller, CCC Shoes, and the Varner Group (Dressmann, BikBok, Carlings) are on board and opening their first stores in the region.

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