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Walmart’s ShoeBuy Acquired Domain

Walmart focuses on copying some of Amazon's tactics and develops its e-commerce operations very aggressive.
After few months in the hands of Walmart-owned, ShoeBuy is making significant moves. The e-tail site was closed up by has purchased the domain name from its now-defunct Canadian parent company. A spokesperson for ShoeBuy told Footwear News that the latest move is a step to the company’s larger digital aims.

“We plan to maximize as the gold standard of category websites,” spokesperson Alex Proelss said. “We have made a commitment to modernize how people shop for shoes, and this is of that.”

Visitors to can see a new homepage with connections to, where they can buy 800-plus brands of shoes, as well as handbags and outerwear, Proelss told. Meantime, in the next months, ShoeBuy plans to renew the website to offer consumers an experience that is in connect with ShoeBuy’s access to online retailing.

Canadian company unexpectedly shuttered services in January, leaving in its wake many disgruntled consumers who were unsure about how to continue with outstanding orders and unprocessed returns. Proelss said ShoeBuy has been assisting in facilitating some exchanges and returns by connecting previous customers to labels. Nevertheless, the company cannot process any past orders that were made on the former site. ShoeBuy has purchased only the domain and none of the company’s other assets.

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