Iconic American lifestyle retail brand signs up a flagship store in Elektrownia Powiśle in the heart of Warsaw.
Urban Outfitters, the iconic American lifestyle retail brand, is to open within a Central European country for the first time and has chosen Elektrownia Powiśle in the heart of Warsaw as the best place to be. The fashion brand already operates in 11 Western European countries, and the newly-signed 860 sqm (9,300 sq ft) flagship store shows the commercial potential for international brands to expand into Poland. Urban Outfitters is known for both its wide offer across womenswear, menswear, homeware, lifestyle and gifting as well as its gender-neutral environments, eye-catching shop designs, and remarkable in-store atmosphere.
Emma Wisden, Managing Director of Urban Outfitters Europe, said: “Our ultimate goal, as a brand pioneering at the forefront of the global retail market, is to offer our customers a unique experience both in terms of our product and the environment we create to showcase it. For us, retail is experiential, personal, and inclusive. The success of this lifestyle assortment of proprietary Women’s and Men’s apparel mixed with National cult brands, Vintage, Home and Beauty formula puts us in a position to buck current trends and expand our offer further across Europe and the world. Elektrownia Powiśle is an exciting project and Poland a thriving nation which, we feel, will work well with and enjoy the experience we can create.”
Located in Warsaw city center in one of the most popular and fashionable districts, Elektrownia Powiśle is a 54,000 sqm (580,000 sq ft) mixed-used lifestyle regeneration scheme. Centered around a former power station on the banks of the Vistula river, the core buildings were constructed in 1904 as the largest and one of the most innovative power plants in Europe at the time. The architecturally-appealing development owned by White Star Real Estate and a Tristan fund features the refurbishment of the power station site with much of the original character, and many building features retained. This has resulted in an attractive scheme offering character, heritage, and personality not present in many modern developments.