Models Own open its first inline flagship store outside London, and only its second in the country.The Models Own agreement will introduce "Boxshop," its branded inline store concept. The Trinity Leeds Models Own Boxshop will be a ‘beauty playground’, stocking all 650 of the brand’s sought-after lines of goods. Models Own one of Europe’s fastest expanding cosmetic brands. The store is expected to open in Spring of 2017.
As part of its growing portfolio goals, Models Own is expanding its in-mall commercialisation portfolio by confirming a 10-year lease for a 1,667 sq ft unit in Trinity Leeds shopping center. The Boxshop, located on the Commercial Street segment of Trinity Leeds between New Look and Next, focuses around a user-friendly experience. Trinity Leeds' Boxshop will include the countries first "Play Table" outside of London, a central area of the store for consumers to experiment with styles and products, as well as watch live makeup tutorials.
Rob Jewell, Land Securities Portfolio Director, stated, “Models Own perfectly aligns with the vibrant tenant mix at Trinity Leeds. We have introduced over 65 new brands to the city center and, as the only Models Own store outside of London, the decision to open in Trinity Leeds demonstrates the brands' enthusiasm and confidence in the Leeds market.”