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Top most valuable fast-food brands 2014



According to BrandZ, the top fast-food brands for 2014 are:

McDonald’s

McDonald’s is in top spot, despite reporting its first global decline in sales in almost 10 years.  The brand has placed emphasis on its value meals in a bid to attract consumers who are budget-conscious.  This will however affect its profit margins.

Starbucks

Starbucks boasts an almost $25bn brand.  Its brand value increased by 44$ during the past 12 months.  The brand has increased its menu and recently acquired Evolution Fresh juices and La Boulange baked goods.  It is hoping to improve its overall brand with its Teavana acquisition.

Yum!

Pizza Hut and KFC form part of the Yum! Brand.  KFC’s brand value saw an increase of 20% during the past 12 months.  The brand jumped from 91 to 83 in the overall ranking during this period.  The brand may be damaged in future due to its processing scandal. Pizza Hut increased its brand value by 25% over the past year.  The brand was boosted by product innovation, increased advertising and a global growth. These three companies have shown good profits for their shareholders, but have not reached the S&P 500’s 17% return.  They have however outperformed the overall stock market.  



More about shopping malls in the USA



YESTERDAY, USA:
Forbes has listed the world's ten largest food retailers.
May 17, 2019, USA:
Thousands of New Yorkers celebrated the grand opening of Empire Outlets, New York City's first-ever outlet center.
May 17, 2019, France:
IKEA launched an unusual advertising activity to support the opening of the first Parisian store in the center of the city.
May 15, 2019, Latvia:
The total area of ​the shopping mall Akropole, worth 180 million euros, is about 98 thousand square meters.
May 14, 2019, United Kingdom:
With the launch of the retail space, eBay expects to explore the possibilities of interaction between online and offline commerce.
May 13, 2019, USA:
Nike Fit will allow Nike customers to scan their feet using augmented reality technology.
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