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Top most valuable fast-food brands 2014



According to BrandZ, the top fast-food brands for 2014 are:

McDonald’s

McDonald’s is in top spot, despite reporting its first global decline in sales in almost 10 years.  The brand has placed emphasis on its value meals in a bid to attract consumers who are budget-conscious.  This will however affect its profit margins.

Starbucks

Starbucks boasts an almost $25bn brand.  Its brand value increased by 44$ during the past 12 months.  The brand has increased its menu and recently acquired Evolution Fresh juices and La Boulange baked goods.  It is hoping to improve its overall brand with its Teavana acquisition.

Yum!

Pizza Hut and KFC form part of the Yum! Brand.  KFC’s brand value saw an increase of 20% during the past 12 months.  The brand jumped from 91 to 83 in the overall ranking during this period.  The brand may be damaged in future due to its processing scandal. Pizza Hut increased its brand value by 25% over the past year.  The brand was boosted by product innovation, increased advertising and a global growth. These three companies have shown good profits for their shareholders, but have not reached the S&P 500’s 17% return.  They have however outperformed the overall stock market.  



More about shopping malls in the USA



Nov 8, 2018, Poland:
One of the last large commercial plots in the city is being built as part of a mixed-use facility.
Nov 6, 2018, USA:
Taubman unveils $500 Million reimagination of iconic Beverly Center Reinventing Retail & Dining in Los Angeles, CA.
Nov 2, 2018, United Kingdom:
The digitally-enhanced playground will provide immersive Hans Christian Andersen play experiences.
Nov 1, 2018, USA:
Retail and dining concepts complement Burlington, DICK's Sporting Goods and Edge Fitness in replacing the former Macy's box.
Oct 26, 2018, United Kingdom:
Over 50 stores, cafés, and restaurants to open at King's Cross' new shopping district in London.
Oct 22, 2018, United Kingdom:
The ranking for 2018 was led by two Westfield shopping malls in the London metropolitan area.
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