Timberland Opens Europe's First Green Flagship Store

The main idea of the store is to connect with the community and to involve customers with a unique experience.

American manufacturer of outerwear and footwear Timberland announced the opening of an unusual flagship store. A new conceptual shopping space with a focus on sustainable development is welcoming customers on Carnaby Street in London.

The main idea of the store is to connect with the community and engage customers through a unique experience. The shopping space includes living trees, a "green" wall in human growth, and natural elements in everything to immerse visitors in the creative vision of the brand "at the intersection of nature and fashion," writes FashionUnited.com. 



In the store, Timberland informs customers about recycled materials and responsible technologies used in the production of their products. The mannequins presented in the shop are made of recycled materials, the walls are decorated with environmentally friendly paint, and the lighting is switched to LEDs. 



The new Timberland features men's, women's, and children's clothing and footwear, as well as a particular "Create your own" corner, which allows the customer to create their versions of the iconic brand styles. The store has full-size digital screens covering the world's most extensive global campaign, "Heroes in Need of Nature." Earlier it was announced that the brand would participate in the initiative to plant 50 million trees around the world. 

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