Haribo has chosen London Designer Outlet (LDO) for its first outlet store in the UK.
HARIBO, the family-owned company with a 100-year history of making much-loved sweet treats that are shared and enjoyed around the world, has signed to open in a 1,440 sq ft store, adjacent to Guess and Lee Wrangler.
Herwig Vennekens, Managing Director of HARIBO UK, stated: “As a well-loved and internationally recognisable brand, our top priority is always to meet the high-quality expectations of our consumers who trust us to produce a variety of treats that are unique and loved by young and old.
“It is for this reason that LDO was chosen as the ideal location for our first outlet store in the UK. Our product range will complement the varied mix of retailers located at the centre, and we know it’s a destination that our consumers will enjoy.”
As one of a small number of ‘new wave’ outlets centres that blend retail, F&B, leisure and residential within an urban setting, LDO’s credentials are set to be further boosted by clothing retailer, Religion, opening in a 1,390 sq ft store. Timberland, the American outdoor and footwear retailer, owned by VF Corporation, will be opening a 2,400 sq ft unit. Timberland will join other VF Corporation brands, The North Face, which opened in 2014, Lee Wrangler in 2016 and Vans which opened at LDO in August this year
Expected to welcome more than 7 million guests in 2017, LDO has recently reported its 15th consecutive quarter of sales growth. Total footfall last quarter rose by +3% YoY and total revenue by +4.7% YoY. International tourists now represent some 18% of visitors to LDO, with 61% of visitors coming from within a 60-minute drive time of LDO, the largest and most densely populated catchment of any UK outlet centre.
A premium retail and leisure destination, the centre is home to Europe’s top Guess outlet store (2016 & 2017) and one of Nike’s top three outlet stores in Europe (2015-2017). LDO’s outlet stores also include the UK’s first and only Converse, together with other famous brands including Superdry, Hamleys, Nike, Kurt Geiger, Adidas, M&S and Ernest Jones. Its restaurants and coffee shops include Ping Pong, Pizza Express, Nando’s and Cabana and there is also a state of the art nine-screen Cineworld.
Located in Wembley Park, the base of the MTV Europe Awards taking place this Sunday, LDO is owned by Quintain, as part of its £3bn Wembley Park mixed-use development, where it is currently investing £1m a day, and run by Realm, the UK’s largest specialist outlet operator.