The first outlet center in the Greater Amsterdam area unveils new brands



Sissy Boy, Le Creuset, Marc O'Polo, Wellensteyn, and Mephisto will join Amsterdam The Style Outlets.
Amsterdam The Style Outlets

Top international brands are joining Amsterdam Style Outlets, the first outlet development in Greater Amsterdam. Le Creuset, Marc O'Polo, Wellensteyn, Mephisto are joining the center's exclusive line-up. Dutch lifestyle brand Sissy Boy is opening its first outlet store. These are in addition to the brands announced previously. Tenants list includes Adidas, Björn Borg, Dstrezzed, Geox, GUESS, Karl Lagerfeld, New Balance, Nike, O'Neil, Petrol Industries, PUMA, Salomon, Skechers, S. Oliver, and The Kooples. The scheme will open to visitors on 26 November with around 75% occupancy, with more brands scheduled to join the line-up before and after the opening.

Moreover, Amsterdam The Style Outlets debuted its website this week. Visitors can find a complete overview of the already announced shops, services, and catering establishments.

The center will feature over 100 stores spread across 19,000 m2 of GLA. Beyond an exclusive commercial mix, the center will offer guests a compelling customer experience, with concierge services and free Wi-Fi, among others. An additional 1,000 m2 is planned for leisure areas, restaurants with outdoor seating, and walkways to provide a complete shopping experience.

Amsterdam The Style Outlets enjoys an easy-to-access location, close to the Amsterdam ring road and various motorways. The site has room for 200 bicycles and 2,200 cars. That is 250 more car parking spaces than planned. The newly opened outlet center is only eight minutes by train from Amsterdam's city center and 10 minutes by train from Schiphol airport. Visitors can get out at the Halfweg-Zwanenburg railway station, which is right next to the outlet center and only two stops away from Amsterdam Central Station.

This €110 million investment development will create around 600 direct jobs. It is a joint project between NEINVER, the pan-European company  – the second-largest outlet operator in Europe and one of the world's largest investment managers, Nuveen Real Estate.

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