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The first outlet center in Greater Amsterdam welcomes its first visitors



Amsterdam The Style Outlets opens with high occupancy and a curated mix of brands.
Amsterdam The Style Outlets opening

NEINVER and Nuveen Real Estate have strengthened their European footprint with the opening today of Amsterdam Style Outlets, the first outlet center in the Greater Area of Amsterdam. This €110 million development will create around 600 direct jobs and is the first project in the Netherlands for the joint venture between NEINVER, the second-largest outlet operator in Europe and the largest in Spain and Poland, and one of the world's largest investment managers Nuveen Real Estate.

With Amsterdam The Style Outlets, the joint venture expands its international footprint to five countries (France, Italy, the Netherlands, Poland, and Spain). It increases its portfolio to 15 operating assets, with a €1.4 billion GAV, strengthening its position as a leading investor in the European outlet industry. 

The center is opening with nearly 75% occupancy and a curated fashion shopping selection. Amsterdam The Style Outlets features 19,000 m2 of GLA and over 100 stores; some brands are debuting for the first time in the Dutch outlet market. Top brands at the center include Adidas, Björn Borg, Dstrezzed, Geox, GUESS, Karl Lagerfeld, New Balance, Nike, O'Neil, Petrol Industries, PUMA, Salomon, Skechers, S. Oliver, and The Kooples, among others, with more firms scheduled to join the line-up after the opening.

"The opening of our 21st center and first outlet center in the Netherlands, one of the European countries with the highest GDP per capita, marks an important milestone for the company and strengthens our position as a leading European operator and a trusted partner to our stakeholders," says Daniel Losantos, NEINVER's CEO. "We have met the opening deadline despite the adverse situation. It reflects the importance of 25 years of expertise, combined with hard work and a strong proposition for retailers. "We are convinced that this center will become a success in the outlet space and a driver for the economy in the region, more important than ever in these challenging times."

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