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Teavana debut for Starbucks



Starbucks is opening its first teahouse in Manhattan.

You are able to buy a cup of tea at Starbucks, but you will not be able to get a cup of coffee at Teavana. The tea house is strategically placed close to Dean & DeLuca and Lululemon on the Upper East Side of the city.  

The CEO of Starbucks, Howard Schultz, said the difference between the two stores will be like night and day.  He said the tea house is more Zen-like than any Starbucks store.

The store is very different to its Starbucks sister and offers visitors light wood, fashionably colored walls and lighting that you would find in a museum.  There is no Starbucks branding, but it does offer a ‘Wall of Tea’ where a range of tea blends and loose-leaf teas can be found.

This is a baby step into the huge global tea market.  Tea is second only to water on a global drinking scale.  The group plans to open at least 1000 Teavana bars in North America and several more outside US borders.  The plan is to do for tea what it has done for coffee.

A second bar is set to open in Seattle by Thanksgiving.  


More about shopping malls in the USA

Mar 31, 2020, France:
The brand will refocus some of its production capacity on producing masks and other protective equipment to join the global fight against the pandemic.
Mar 30, 2020, Germany:
Several major retailers in Germany have decided to stop paying rent for stores that are forced to idle due to the coronavirus epidemic.
Mar 26, 2020, USA:
McDonald's restaurant chain is forced to revise the menu as the coronavirus spreads.
Mar 26, 2020:
To support as many people as possible during difficult times, Nike makes its applications with exercise programs and video training available to everyone.
Mar 25, 2020, USA:
According to the company, it will gradually reopen stores in the regions where this situation allows.
Mar 24, 2020, Sweden:
The total number of closed stores around the world reached 3440 out of 5060.
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