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Smiggle and Urban Chocolatier lead the way for sweet new deals at Broadway Bradford



The owner of Broadway Bradford announced the exchange of several new retail deals taking space in Bradford centre.
The deals include Urban Chocolatier, Smiggle, Select, HMV, and Millie’s Cookies. Now 93% let, the centre is in talks with a number of high profile international retailers, with the expectation that the remaining few units will be signed up in the coming months.

Broadway Bradford has signed international on-trend stationary retailer Smiggle 542 sq ft (50 sq m) and the exclusive confectionary retailer Urban Chocolatier to open a 931 sq ft (86 sq m) store. Both stores are the company’s first outlets in Bradford, and significantly for Urban Chocolatier, it is just their third store in the UK, the first outside of London.

HMV, the UK’s leading specialist retailer of music, films and games will open a mezzanine of 7,950 sq ft (739 sq m) on the ground floor level next to Debenhams and the fashion retailer Select will take 3,552 sq ft (302 sq m) within Broadway Bradford. The nationwide cookie bakery Millie’s Cookies 258 sq ft (24 sq m) will also complement the centre’s retail tenant mix.

These deals follow a series of new signings earlier this year, which includes the major 35,000 sq ft (3,252 sq m) cinema The Light and six other renowned retail and food operators such as Ann Summers, Pandora, Patisserie Valerie and Pizzi.

Renee Moran, Asset Manager and Vice President at Meyer Bergman commented: “Broadway Bradford continues to grow and establish its position as a major shopping destination following its successful opening in November 2015. Since the beginning of the year there’s been a real energy from retailers about the opportunities available to them at Broadway Bradford, with strong interest shown in becoming part of the centre’s success. We are focused on continuing to bring new and diverse brands to the city and setting the benchmark for shopping centres in the UK.”

CBRE and Central Retail acted for Meyer Bergman on the deals.

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