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Sears opens smart technology store in Silicon Valley



Sears has opened flagship store in The Shops at Tanforan in San Bruno, California, dedicated to smart technology products for the home.
The Connected Solutions store occupies 4,000-sq.-ft. and offers one of the largest selections of smart technology products. It features a living room, kitchen, nursery, workout room, garage and outdoor area. 

New store is organized in the following four categories in-store and online: Simply Entertaining with music and TV; Simply Fit with fitness gadgets; Simply Automated with tools to automate and control lights, electronics and appliances in their home; Simply Secure - solutions for checking in on children or pets and home monitoring.

“Connected Solutions is smart made simple,” said Sears president of consumer electronics and connected solutions Ryan Ciovacco. “ It's more than just buying a device - it's creating an environment that allows our members to see how smart technology has the potential to solve problems, save money and make life easier. Online and in stores across the country, we're leveraging our home services expertise, dedicated technology support and installation network to seamlessly meet the needs of our members, from considering what solutions can simplify their lives to setting them up at home.”

According to the retailer, smart technology products for home are one of the fastest-growing categories in consumer electronics. In five years everything will be connected and consumers, whether at home or far away, will be able to control and adjust just about every light, device and appliance within the home.

In addition to the new flagship store, Sears currently has three 2,000 square-foot Connected Solutions shops in the Chicago area and is expanding its Connected Solutions assortment to hundreds of Sears locations nationwide.

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