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Rihanna presents new hair care line Fenty Hair



Global superstar Rihanna unveiled her latest venture, Fenty Hair.

On Wednesday, global superstar Rihanna unveiled her latest venture, Fenty Hair, a groundbreaking line of haircare products that promises “Beauty For All.” Following the massive success of Fenty Beauty, Rihanna’s cosmetics brand, the singer-turned-entrepreneur is now setting her sights on revolutionizing the haircare industry.

Rihanna will open a chain of lingerie and cosmetics stores of her brands

A personal passion

“Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about,” Rihanna shared during the virtual press conference. Her commitment to inclusivity and diversity shines through as she aims to cater to all hair types and textures.

The Fenty hair collection

At the heart of Fenty Hair lies the Replenicore-5 complex—a proprietary blend of amino acids, proteins, and antioxidants. This powerful formula targets common hair concerns such as split ends, breakage, and dullness. Professional stylists and Rihanna herself rigorously tested it across various hair types, ensuring its efficacy.

“Creating products that were easy to use, no matter your hair type or texture, and that included repair in every step and could keep up with me, was crucial,” Rihanna emphasized. 

More about shopping malls in the USA



TODAY, Australia:
The U.S. lingerie giant disclosed plans on Wednesday to open the store in the Highpoint Shopping Centre.
YESTERDAY, India:
Bershka's inaugural brick-and-mortar store in India is slated to open in Mumbai this November.
DAY BEFORE YESTERDAY, USA:
Ross will open 21 new Ross Dress for Less stores and three DD's Discounts stores across 17 states.
Jul 22, 2024, Italy:
The 120-square-meter boutique is strategically situated near the iconic Spanish Steps in Rome.
Jul 19, 2024, France:
This prime location places it in the heart of the Marais district.
Jul 18, 2024:
The acquisition is expected to finalize by the end of 2024.
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