Puma is the latest name to join London Designer Outlet, opening its first outlet in London.
The 2,365 sq ft PUMA store is the company’s first outlet shop in London and will offer its wide range of trainers, sneakers, clothing, and accessories.
Fouad Gross, General Manager of PUMA Retail Europe, said: “Wembley is known world-wide for sports & leisure and is an appealing London destination. As a global sports & lifestyle brand, PUMA is delighted to be opening a store in the London Designer Outlet in Wembley Park.”
London Designer Outlet is already hosting several major athleisure brands such as Adidas, Converse, Bjorn Borg, Champion, The North Face, Asics, Skechers, Nike, and New Balance. The new name will enhance the appeal of the 265,000 sq ft Wembley Park scheme adding to the spread of international brands. It's premium fashion, athleisure, gifts and lifestyle names include Superdry, Guess, Gap, Lee Wrangler, Lindt, Sony Centre, Kurt Geiger, Chapelle Jewellery, Clarks, M&S and Beauty Outlet.
The presence of another global brand will appeal to the many tourists to London Designer Outlet, as well as residents and workers, and event-goers. This summer, tax-free sales grew by +16.3 percent year-on-year, emphasizing how tourists see the Wembley Park center as an essential part of their trips to London. Of the many international visitors from outside the EU, 30 percent were Chinese, including from Hong Kong and Taiwan.
London Designer Outlet is benefiting from local offices filled with workers, world-class local attractions, and thousands of residents as new homes are built. Its aspirational and desirable brands are offered at up to 70 percent off RRP throughout the year, and at up to 80 percent off during seasonal sale periods such as Black Friday.
To help both tourists and domestic guests, London Designer Outlet is still the only UK shopping center to offer Dropit, the app-based, store-to-door delivery service. All purchases bought at any of the 50 stores can be gathered together and swiftly delivered to customers’ homes, hotels, or workplaces at a time and date of their choosing, with same-day deliveries available within the M25.