Princess Polly to expand presence with new US stores

Princess Polly will bolster its presence on the West Coast by opening new stores in Scottsdale, Arizona; Santa Clara, California; and San Diego, California. These locations will offer customers a wide selection of the brand's trendy apparel, accessories, and footwear.

East Coast debut: first store in Boston

For the first time, Princess Polly will establish a store on the East Coast with a new location in Boston, Massachusetts. This marks a significant step in the brand's expansion strategy, reaching new audiences in a key market.

Innovative in-store experience

Each of the new stores will be designed with the brand's youthful and dynamic audience in mind. Shoppers can expect selfie mirrors, colorful digital screens, and a selection of over 250 apparel items and 200 accessories and footwear styles. The stores will also host exclusive influencer events, further enhancing the brand's connection with local communities.

Strategic growth following wholesale partnership

This expansion comes on the heels of Princess Polly’s first foray into wholesale through an exclusive partnership with Pacsun last year. The brand, founded in Australia in 2020, continues to grow its global presence, leveraging both online sales and an increasing number of physical stores in key markets like the US.