Irish fashion retailer Primark revealed its first store in Slovenia at Citypark in Ljubljana, attracting thousands of enthusiastic customers.
The expectations of the new attraction business and the effect of its pull were high. The mall was renovated entirely around the favorite anchor tenant by Citypark operator SES Spar European Shopping Centers. A refurbishment investment of 20 million euros was made. Primark will enable Citypark to reinforce the city of Ljubljana as a shopping destination further.
"The launch of Primark at Citypark Ljubljana has once again allowed us to introduce one of the world's most successful textile retailers to the country. When the first Primark opened in Austria at Sillpark Innsbruck in 2012, we recognized the power of the brand's magnetism on fashion enthusiasts as well as its tremendous appeal. We are thrilled to contribute to the enhancement of the city of Ljubljana as a retail destination via the Citypark-based first Primark store in Slovenia," tells SES CEO Marcus Wild.
The Primark store located at Slovenia's largest and most visited shopping center gives the latest fashion trends for women, men, and children. The design and plan of the store are based on Primark's latest up-to-date shop fit.
Citypark Ljubljana, which always sets its sights on new brands and refurbishment standards, opened several new stores in April: Reserved, CCC Shoes & Bags, and Slowatch. The Deichmann and Zlatarna Celje stores have also been renovated. In October 2018, Humanic relocated to a new space in the refurbished part of the building. An amount of around 20 million euros was invested in the refurbishment of the site.