German designer Philipp Plein has expanded his presence in the U.S.
German designer Philipp Plein has expanded his presence in the U.S. with the opening of a new Plein Sport boutique in Las Vegas. The store, which spans 1,248 square feet, was unveiled on Saturday and is distinguished by its unique interior featuring black marbling and custom fixtures designed by Philipp Plein.
Product range and exclusive offerings
The boutique houses the main Plein Sport collection along with a wide range of accessories, including eyewear by Derigo and watches by Timex Group. A significant focus is placed on sneakers, which are showcased within LED-lit displays. Among them is a collection of ten exclusive Plein Sport Tiger edition sneakers, paying homage to the metaverse, cryptocurrency, and the world of NFTs.
Innovative retail concept
Plein Sport sets itself apart fr om traditional fashion brands by emphasizing activewear made from innovative materials. The new store concept is designed to offer a unique customer experience wh ere social interaction and high-tech, performance-driven products take center stage.
28 AUGUST 2024, USA
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