Top international brands at the center will include Adidas, Björn Borg, GUESS, New Balance, Nike, O'Neil, PUMA, Salomon, and The Kooples.
NEINVER and Nuveen Real Estate have stated the opening date for Amsterdam The Style Outlets. The first outlet center is located in the Greater Area of Amsterdam and will open its doors to 26 November visitors.
Amsterdam The Style Outlets will feature 110 stores and set across 19,000 m² of GLA. Top international brands include Adidas, Björn Borg, GUESS, New Balance, Nike, O'Neil, PUMA, Salomon, and The Kooples. The center will open to visitors with over 75% occupancy, with more brands scheduled to join the line-up after the opening. Beyond an exclusive commercial mix, NEINVER will offer guests a compelling customer experience, with concierge services and free Wi-Fi, among others. Moreover, 1,000 m² are planned for leisure areas, restaurants with outdoor seating, and walkways to provide a complete shopping experience. This €110 million investment development will create around 600 direct jobs.
Amsterdam The Style Outlets becoming the 17th outlet center in NEINVER's European portfolio and the first in the Netherlands. A prime location and a vast catchment area of 12 mln people within 90 minutes' drive, a mix of style, sports, and leisure brands, and a state of the art design that draws upon the best examples of the Dutch architecture ensure the owners in the success of this flagship told Daniel Losantos, NEINVER's CEO.
NEINVER is finalizing the scheme's construction: the interior facades are finished with all brickwork, aluminum profiles, and details in glazes brickwork and bluestone completed. The glass entrances are well advanced, with wooden panels and metro tiles being added for the final touch. The center will feature 2,230 parking spaces for cars and 200 for bicycles.
Amsterdam The Style Outlets' predilection for style is not only reflected in the collections that will hang in its stores. The architecture of the outlet center also echoes the history of its surroundings. The architecture of Amsterdam The Style Outlets is reminiscent of old factory buildings and is inspired by the historic SugarCity site where the outlet is located. The outlet center is built on stilts and is placed on the water; it seems to rise from the water.
From the first day of operation, the new outlet center will comply with the 'Shop Safe, Stay Safe' guidelines, to ensure the safest measures against the spread of the COVID-19 virus. With precautions such as tightened hygiene protocols, user-friendly disinfection facilities, and monitoring teams, Amsterdam The Style Outlets is committed to offering visitors a pleasant and safe shopping experience after the opening.
15 SEPTEMBER 2020, Netherlands
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