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NYC Mall Will Have Floor Dedicated To Online Brands



The Floor of Discovery will include space dedicated to digitally native brands, experiential shopping, and food and beverage concepts.
Hudson Yards

“The Shops & Restaurants at Hudson Yards” in New York City is set to open March 15 with a 77,000-square-foot floor dedicated solely to online retail brands. The floor includes shoemaker M. Gemi, men’s fitness apparel firm Rhone, sock maker Stance and the specialty men’s underwear merchant Mack Weldon. Other retail landlords have opened similar offerings, but Hudson Yards is making a greater commitment to this strategy with longer lease terms and a bigger space.

The Shops & Restaurants area at Hudson Yards includes 720,000 leasable square feet for fashion brands like Zara, H&M, Athleta, Banana Republic, Cartier, and Tory Burch; beauty companies like Kiehl’s, The Body Shop, and Sephora; and a 6,000-square-foot Watches of Switzerland showroom. The center will be anchored by a three-floor Neiman Marcus, the first Neiman Marcus department store in New York City.

The mall is just part of Hudson Yards, a massive 18-million square foot commercial and residential development in Manhattan.


More about shopping malls in the USA



YESTERDAY, USA:
Many millennials prefer to rent things rather than purchase. In the field of outdoor gear, such consumers are already more than a third.
Apr 18, 2019, United Kingdom:
An in-store cashback app that will provide retailers to force footfall by rewarding customers for spending in stores.
Apr 15, 2019, France:
The brand relies on pop-up stores and new men's clothing lines.
Apr 15, 2019, United Kingdom:
Iconic athleisure brand, Champion, is to open its first UK outlet store at Wembley Park’s London Designer Outlet.
Apr 11, 2019, Spain:
Winners of the most prestigious European retail property award were announced in Barcelona.
Apr 11, 2019, Slovenia:
Slovenia’s most modern shopping center, ALEJA, which is being built in the Šiška district of Ljubljana, will open next year.
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