Nickelodeon and Viacom Consumer Products first flagship Nickelodeon Store will open in London's Leicester SquareThe Store is owned and operated by Entertainment Retailer Limited, a subsidiary of Summit Retail International and a division of Entertainment Retail Enterprises. It will be the sixth retail store launched to date and the first store to open in Europe.
“The launch of the first flagship Nickelodeon Store and the first flagship store in Europe is a tremendous brand building opportunity for Nickelodeon and is true to our mission to create surprising and playful experiences everywhere kids and families go,” said Ron Johnson, executive vice president, NVCP.
Spanning two floors and more than 4,500 square feet, the store will offer kids and families the opportunity to experience and interact with Nickelodeon’s properties including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.
Tina Calvo, CEO of Entertainment Retail Enterprises, added: “We are thrilled and honoured to partner with Nickelodeon and Viacom Consumer Products in opening the first Nickelodeon flagship store in London. This location is optimal and the store is the perfect benchmark for the creation of future Flagship locations in key global territories."
The product range within the store will feature more than 600 products across all key categories with 80 per cent of store product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to the Nickelodeon Stores.
The Leicester Square store will also include London-limited lines as well as product from a selection of global NVCP licensees.
A green slime staircase will take shoppers up to Bikini Bottom where they can come face to face with the world’s favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character.
Additionally, the store will offer a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs.
Nickelodeon and SRI launched five retail stores in Panama, Saudi Arabia and Honduras with more stores scheduled for late 2015/2016.