Six more names join the £240 million retail and leisure town center transformation in Berkshire.British clothing brand, Charles Tyrwhitt, leads a string of new signings. The retailer specializes in men’s shirts, suits, shoes, knitwear and accessories, and some lines of womenswear and will be followed by Jack Wills, Accessorize, Revital, Hotel Chocolat, and TGI Fridays.
Richard Poyser, the Retail Leasing Manager for Legal & General, stated: “Interest from brands in The Lexicon has only increased since we opened last month. The vast majority of our retailers have significantly exceeded their sales targets, and some have reported that their Bracknell stores are their best performing nationally. The feedback we’ve had has surpassed all expectations, and we’ve had some exciting conversations with new names as a direct result of overall performance over the past seven weeks.”
Charles Tyrwhitt, presenting a 1,685 sq ft store, will be accompanied by Jack Wills, the British-heritage inspired apparel retail in a 2,260 sq ft store. Accessorize, giving a vibrant and diverse mix of women’s fashion accessories will also join the line-up in a 1,045 sq ft unit. The new brands will open on The Avenue and will boost The Lexicon’s fashion credentials.
Revital, the health-food, supplements, vitamins and beauty product retailer has confirmed to open in an 830 sq ft shop on The Avenue, near to M&S. Award-winning, British chocolatier, Hotel Chocolat, will open on Braccan Walk in a 1,310 sq ft space
Additionally, TGI Fridays will join the exciting line-up of F&B occupiers at The Lexicon. The American casual-dining brand will open a 7,470 sq ft restaurant alongside other occupiers including Prezzo, GBK, Bill’s and Carluccios.
The renovated town center is anchored by Marks & Spencer and the first full-line Fenwick to open in 14 years. The Lexicon is additionally home to the Thames Valley’s only 4DX cinema at the 12-screen Cineworld and The Bull, a renewed and extended the public house, dating back to the 15th Century.