Retailers and mall operators continue to recognize the importance of technology as a way to further engage shoppers.Several intriguing new concepts have recently been introduced with that very goal in mind. Here’s a roundup of some of the latest advancements geared towards connecting with today’s consumer.
Market leading retail analytics firm RetailNext Inc. has announced a collaborative partnership with PlaceWise Media, a company that specializes in providing digital media and solutions to shopping centers. The partnership has introduced an integrated solution geared towards increasing shopper engagement. The goal is to connect with shoppers on a more personalized level, and will leverage interaction with consumers via Wi-Fi, digital walls, and other mobile experiences.
RetailNext has introduced another innovative solution geared towards brick-and-mortar operators, and one that will optimize the shopping experience for consumers to boot. The company has introduced its Aurora All-In-One Sensor, which seamlessly integrates Wi-Fi, Bluetooth, and Stereo Video into a single sensor, bypassing the need for multiple sensors.
"Retailers globally can now deploy a single integrated device with the functionality of three or more previous devices, including key Traffic 2.0 data like the capture rate of passby traffic and shoppers' paths and dwell engagements through the store, all for the same price of a standard stereo traffic sensor," shared Bridget Johns, RetailNext’s head of marketing and customer experience.
Another collaborative effort has been announced with an eye towards increasing shopper engagement, this time from real estate investment trust Macerich and technology company WithMe. The pair has announced the first-ever inline mall location for the WithMe concept at Santa Monica Place, via the Century 21 Department Store. WithMe offers an interactive concept that’s noted for being smart and engaging, and features limited runs of immersive and innovative retail technology that resonates with consumers.
"With its incredible technology that creates personalized, online and offline shopping experiences, plus an ever-changing array of brand activations, WithMe will be a signature draw for our mall shoppers," says Eric Salo, executive vice president and chief strategy officer for Macerich.
As technology continues to evolve, the ‘mall of the future’ may not be as far in the future as was previously thought. Retailers and brick-and-mortar landlords that continue to stay ahead of the curve could have a bright future ahead, while those that lag behind may soon become afterthoughts.