The modern shopping center was built on the site of former City Passage from the 1970s.All in all the shopping center contains a sales area of 26,000 m², ca. 110 stores, cafes and restaurants, and service providers, a food court with numerous culinary offers, and 550 parking spaces.
The architectural concept of “Loom” center is a reminder of the textile industry story of Bielefeld. The shopping center benefits from its prime location in Bielefeld's central pedestrian zone, and a region with a high purchasing power and a wide catchment area of 1.45 million people. The main entry of Loom is in Bahnhofstrasse, which is one of the most popular shopping districts in Germany. A footfall number conducted by Jones Lang LaSalle reveals that Bielefeld's Bahnhofstrasse has the highest footfall among the cities with up to 500,000 citizens.
The sales area spanning four floors houses a balanced retail mix. 50 percent of the retailer's debut in the city, for example, Primark who opens its first store in the region of East Westphalia. Other shops include Pull & Bear, Bershka, Superdry, Adidas Originals, KULT, JD Sports, “The Store” with its brands Camp David and Soccx, and the natural cosmetics retailers Kiehl’s and L’Occitane. Also premiering in Bielefeld will be Thomas Sabo, Pandora, Stadtparfümerie Pieper (perfumery), Body Attack (sports nutrition products), Party Balloon, Leder Berensen (leatherware), and MAC. The fashion retailers at Loom include G-Star Raw, Only, Maxime (DOB), the young fashion retailers Mister Lady, Tally Weijl, Collosseum, and Sinn Leffers.
Further anchors are Intersport Voswinkel, Toys'R'Us, who will return to Bielefeld after ten years, Schuhpark, and Thalia, who will open its second shop in Bielefeld. The fresh and deli zone on the ground floor is another customer attraction. It features a Rewe supermarket and a market hall.
More than nine percent of the center’s spaces are leased to food services. The food service offers at Loom underline its status as a bright, attractive meeting point. Its food court, named “Loom Kitchen,” on the second floor offers various exciting culinary offers, 340 seats, and nine different concepts. Four restaurants on the ground floor will feature outside seating in the pedestrian zone and thus contribute to the vibrant atmosphere downtown.
The wide variety of service offerings also add to the unique shopping experience at Loom. Customers can use a digital 3D wayfinding system or the indoor navigation feature of Google Maps on their smartphone to find their way around. Moreover, Loom will have the most modern parking in Bielefeld with some convenient services such as the “Easy to Park” card, which allows for ticketless parking and cashless payments, the “Car Finder” or the parking guidance system that helps to find available parking spaces easily.