Grosvenor has signed a series of fashion and food deals at Stockholm's largest shopping centre.The new deals include the international fashion brand G-star, fashion multi-brand retailer Johnells, and supermarket chain Netto. Food brands Zocalo, and Le Croissant have also opened new restaurants during last months. Over the last year, 75 leasing deals have been signed.
Since acquiring Skärholmen Centrum in 2015, Grosvenor Europe has actively worked to strengthen the shopping and leisure elements within the centre. There is a clear strategy to upgrade the layout and tenant mix with new international brands and a broader fashion and food offering. The goal is to recreate the feeling of a thriving urban town, reflecting the shopping mall as a town centre, and to offer an even more vibrant meeting place for people living in and visiting Skärholmen.
The dining offer is set to increase from five per cent to ten per cent of the total centre and will stretch across 48,436 sq ft (4,500 sqm) of retail space. A new food cluster has been developed, and this will be linked to the remainder of the mall forming part of a new retail passage of 32,292 sq ft (3,000 sqm) set to launch in November 2017.
The fashion offering is also being transformed affecting 452,084 sq ft (42,000 sqm) of the centre in total, where new brands with double height shop fronts are being introduced. To date, 17,222 sq ft (1,600 sqm) of common area has been converted into lettable space.
Carl Strufve, Director, Nordics, Grosvenor Europe stated: “We see stable growth in Skärhomen centrum and continue according to plan to invest and sharpen the shopping experience in the centre. The vision is to create a new urban centre for Southern Stockholm and these new deals take us, further along, that path. We are progressing well, and look forward to building upon our strong position in Stockholm.”
Grosvenor Europe"s "Living cities" philosophy has played an integral part in the development of Skärholmen Centrum. "Living cities" guides Grosvenor to implement activity which will ensure the enduring success of the places in which it is active, providing benefits which are economic, social and environmental.