Retail is the Top Growing Sector, increasing 19 percent, followed by the sporting and luxury sectors.Apple, Google and Coca-Cola entered the top three leaders of the top-100 ranking of the most expensive brands according to the international consulting company Interbrand. The Top 100 brands have a combined total value of USD $1,796,384m.
For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 percent to USD $178,119m, while Google’s brand value rose 11 percent to USD $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.
The most notable change in the value showed IBM brand, its value has decreased by 19% during the year.
The world’s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).