McArthurGlen marked the start of building work on its third centre in France with pomp in a dedicated ceremony in Miramas.
The cost estimate of the project is €120 million. It will introduce the world’s foremost premium, luxury, and lifestyle brands to the Bouches-du-Rhône region. The shopping experience will be unlike any other in the region offering year-round discounts on the best fashionable pieces in a high-flight shopping environment. 120 stores will sprawl the gross leasable area of 25,000 square meters: and will be complemented with eight restaurants and eight cafes.
After completion, the center will be open to the public in 2017, and will be the only designer outlet in all of the South of France.
The location for this pacesetter was astutely chosen, as it occupies a lofty spot near the junctions of the A7, A8, and A54 highways, which link Marseilles with Nice, Lyon, Avignon and Nîmes. The McArthurGlen Provence is within walking distance of a TGV high-speed train and is only a 45-minute drive from Aix-en-Provence. The shopper population will comprise local customers and international visitors, reflective of the high tourist status of the Provence-Côtes d’Azur region; which attracts the highest number of tourist visits after Paris.
Marseille Architecture Partners (MAP), a local company, is in charge of the designs. The choice echoes the need to remain in tandem with the rich Provençal heritage. Accordingly, the outlet will adopt a familial village-style look reminiscent with surrounding buildings.
To deliver a truly epic shopping experience, McArthurGlen Provence offers a 1.6-hectare public park, and studs its walkways with centuries-old plane trees. Patrick Blanc, best known as a botanist and inventor of vertical gardens, will deliver the final touch to the entrance that would elicit the exhilarating feel of exclusivity and top-grade shopping experience. Parents would appreciate the playground facility, infrastructure support for pedestrians and cyclists, a 1,600 parking lot, and a bicycle lot.
The McArthurGlen Provence is projected to be truly beneficial to the community, as the center would create 600 jobs. Emphasis will also be placed on energy efficiency through strict adherence to BREEAM certifications; the use of a system of solar areas covering an area of nearly 2,000 square meters; and the use of LED as the primary form of lighting used in the center.