European Marketing Conference will centre on "Authenticity – Faking it Won’t Make it: How to Market What is Real".The conference will be chaired by Priscilla Tomasoa, Head of Corporate Communications, Redevco, and will focus on what authenticity means to places, brands, experiences and people.
The conference will also examine what it is about authenticity that is so appealing to consumers as well as understanding the value of authenticity in a brand, how delegates can leverage that element and maximise the outcome. Participants can also join a shopping centre tour of Berlin (8 June) and then be a part of the practical group sessions (10 June). As part of the event the ICSC Solal Marketing Awards Ceremony and Dinner will take place
on (9 June) in the evening at the Meistersaal in Berlin. The ICSC Solal Marketing Awards give a brilliant insight into the best of retail marketing across Europe with the winners having demonstrated the power of innovation and the rewards that come from imaginative and effective marketing.
Priscilla Tomaso, conference chair, comments:
“ICSC’s Marketing Conference is a great way to connect with like-minded professionals who believe that communication and marketing plays an essential role in future-proofing our industry. The event allows you to learn from your peers and be inspired by experts from within and outside our line of business. It will be our pleasure to welcome you in Berlin and have a lively session about the concept of authenticity in marketing and branding.”
For more information, please visit ICSC website.