The iconic Piccadilly Lights were switched back after a nine-month period of renovation.
A spectacular display of colors, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first picture to appear on the new screen.
Landsec, the owner of Piccadilly Lights, has replaced the original installation of screens with a single 4K LED digital screen and live technology center, which enables the screen to react to specific external factors, such as temperature or the weather. This feature allows clients to display innovative and creative content, such as weather-appropriate clothing. The technology does not collect or save any personal data and is unable to record video or audio.
Vasiliki Arvaniti, Portfolio Director at Landsec, announced: “The Piccadilly Lights have been one of London’s icons for over a century, and are an unmissable sight for the 100 million people who pass through Piccadilly Circus every year. We know people have missed the screen while renovation work has been carried out and both we, and the brands that light up the screen, are incredibly excited to have switched the Lights back on today.”
Coca-Cola, Hyundai, Samsung, L’Oréal Paris, Hunter, eBay, and Stella McCartney are presently advertising on the new screen, which is operated by Ocean Outdoor.
The countdown and launch moment was streamed live on Facebook and YouTube.
31 OCTOBER 2017, United Kingdom