London outlet signs iconic British retailer



British handbag maker and retailer Radley joins premium fashion brands like Guess, Kurt Geiger, and other top international names.
London Designer Outlet

London Designer Outlet now ready to re-open after the current lockdown with another brand's addition, having signed iconic London-based accessories retailer Radley. London Designer Outlet will reinforce its reputation for quality and choice at outlet prices. It marks quality handbag retailer Radley, which designs and crafts stylish handbags and accessories, to open a 1,440 sq ft store in the center in Wembley Park.

Adding further to the choice of aspirational and desirable brands, Radley will join the existing line-up of premium fashion, lifestyle fashion, gifts, and leisure names. The list includes Guess, Kurt Geiger, DUNE, Replay, Levi's, Lee Wrangler, The North Face, Converse, Puma, Beauty Outlet, Zwilling, and Lindt. Guests can enjoy prices at up to 70% off RRP throughout the year at London Designer Outlet, which benefits from the UK's largest build-to-rent single site in the UK at Wembley Park. A projected population of 20,000 full-time residents by 2027.

Kevin Morris, Head of Retail at Radley, said: "We have a passion for crafting beautiful handbags and accessories that blend creative design, quality materials, and immaculate craftsmanship, with plenty of personalities to finish. As a brand, we draw on the heritage, energy, and eclecticism of the Capital to inspire every design. With the city in mind, we felt the London Designer Outlet provided the perfect backdrop for us to expand our retail portfolio. We can't wait to welcome visitors, inviting them to discover Radley's quality and style for themselves."
 
London Designer Outlet is a small number of outlet centers in Europe that blend retail, f&b, leisure, and events in an easy-to-reach urban setting. It is set in Wembley Park, which is undergoing a multi-billion pound transformation by Quintain. Wembley Park is expected to benefit from a projected £328m annual retail spend by 2027, more than London districts like Camden, Victoria, and Ealing Broadway.

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