London Designer Outlet Bucks National Casual Dining Trend

1950s’ style American restaurant, Big Moe’s Diner, chooses LDO for its second London location.

Big Moe’s Diner, the 1950s’ style American dining experience, has chosen London Designer Outlet (LDO) in Wembley Park, the capital’s leading fashion and lifestyle outlet center, as the place to open its second London restaurant. The new diner will be opposite both handmade burger Co., which has extended its lease by a further five years, and the recently opened JRC Global Buffet. In what will be its first store, Greek-style bakery and patisserie, Opa, has also signed to join the lineup.
 
Whilst the wider UK casual dining market is going through a challenging period, LDO is bucking the trend. Nationally, the sector is experiencing a fall in like-for-like sales growth and an increase in restaurant closures. The new signings at LDO reflect operators’ confidence in the scheme, its proven track record of success and its location within the wider Wembley Park, currently undergoing a £3 billion regeneration. This is evidenced by the number of existing tenants making improvements to their units, and LDO’s 18 consecutive quarters of sales growth.
 
The new signings follow up a full refurbishment by Prezzo and the recent opening of JRC Global Buffet. Overlooking the iconic Wembley Stadium, Prezzo boasts improved lighting, a fresh fit-out and an increase in the number of covers by 30%. The 14,125 sq ft JRC Global Buffet is also new to Wembley and, equipped with live cooking stations, offers a selection of 12 cuisines from around the world for a fixed price including unlimited soft drinks. Opa’s first bakery will offer a selection of sweet and savoury food, including pastries baked onsite daily and served alongside its own speciality coffee.
 
Big Moe’s Diner at LDO will be the operator’s third restaurant, extending the brand from locations in Essex and East London. It will serve a variety of classic-American dishes from breakfast pancakes to burgers and giant sodas, plus New York style cro-dough or croissant-doughnut, chocolate bar milkshakes, and giant waffles.

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