Brand's first Arizona club to serve as a new community hub for holistic healthy living.
Macerich published that Equinox, the high-performance lifestyle leader, will open its first-to-market luxury club at Scottsdale Fashion Square.
Settled near the property's new luxury wing, Equinox at Scottsdale Fashion Square will be built for the ultimate in holistic healthy living, highlighting the brand's mission of life maximization, inclusive of Movement, Nutrition, and Regeneration. At the core of the Equinox experiences are the brand's lauded personal training and signature group fitness programming, led by the industry's most popular – and up-and-coming – talent, which will be available across an expansive club setting. Emblematic of Equinox's award-winning 360-degree lifestyle offering, the club will also include a member lounge for community building, a full-service spa to facilitate performance-driven recovery, café, and shop featuring curated athleisure from the world's most coveted brands.
Equinox enters the region's dominant luxury property, following Saint Laurent and a refined collection of other top luxury retail names. "Exceptional experiences, including Equinox's renowned lifestyle club, are what define the heightened luxury presentation at Scottsdale Fashion Square that just opened this fall," told Michael Guerin, Senior Vice President, Leasing, Macerich. "Adding to the all-day energy of the just-opened, premier coworking space Industrious and the incredible new Apple flagship next door, Equinox is another morning-to-night destination and a major draw for our outstanding property."
Scottsdale Fashion Square's phased redevelopment project, all designed to maximize the property's dominant luxury position, started with the luxury wing upgrades with a focus on adding new and renewed luxury brands, as well as the addition of Caesars Republic Scottsdale, the first non-gaming hotel from the famed Caesars Entertainment brand.
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15 FEBRUARY 2019, USA