JD Sports and Nike expand rewards partnership to the US

JD Sports has become the first global retail partner for Nike’s Connected Membership programme, a notable extension of the existing partnership that began in the UK in 2022.

Key Points of the Partnership

1. Global Expansion:

   • The Connected Membership programme, which originally launched in the UK, has now been extended to the US, marking a significant global aspect to the rewards programme.

2. Benefits for US Customers:

   • JD’s US customers can now access exclusive Nike members-only footwear and clothing.
   • To take advantage of this, customers need to link their JD Status and Nike Membership accounts through the JD app or website.
   • The rewards include instant bonuses, curated collections, early access to products, and exclusive experiences and services.

3. Strategic Significance:

   • Régis Schultz, CEO of JD Sports, emphasized that this partnership reinforces JD’s longstanding strategic relationship with Nike and establishes JD as a leading global omnichannel retailer in sports fashion.
   • The partnership aims to meet the demands of brand-conscious consumers by providing desired products across footwear and apparel.

4. North American Market Focus:

   • North America is a critical growth region for JD Sports. The partnership with Nike is crucial, given that Nike is based in the US.
   • JD Sports has been actively expanding in North America, both through its own operations and acquisitions.

5. Recent Developments:

   • JD Sports recently completed the acquisition of American chain Hibbett, which is seen as a strategic milestone. This acquisition enhances JD’s presence in the US market and strengthens its community concepts, particularly through Shoe Palace on the West Coast and DTLR on the East Coast.
   • Hibbett’s footprint complements JD Sports' existing operations, making it a valuable addition to their North American strategy.

Strategic Impact

This partnership underscores JD Sports' commitment to expanding its influence in the US sportswear market and enhances its ability to offer exclusive products and experiences to a broader customer base. The collaboration with Nike further solidifies JD’s position as a leading retailer in the global sports fashion sector.