intu Pilots New In-store Cashback App to Drive Footfall

An in-store cashback app that will provide retailers to force footfall by rewarding customers for spending in stores.

intu Pocket will give shoppers at least 2% cashback on anything they buy from participating shops and restaurants at intu’s 14 UK retail destinations.

Participating retailers will grant consumers with cashback, which currently varies from 2% to 10%, every time they spend in store. They can also offer bonus proposals, which could be as much as 90% off, to influence shopping behavior in a particular location on a specific day. Anonymized data collected by intu Pocket will also present retailers with access to real-time customer insights through the app.

Customers can add their usual payment cards to intu Pocket which uses innovative card-linking technology to track purchases made by the same cards in stores. The customer then receives cashback on any purchases from participating shops and restaurants and can withdraw the cash to their bank account once a minimum of £5 is accumulated. Unlike some cashback projects, the customer will always get the minimum cashback amount every time they spend with a participating brand.

A beta version of the app is now available to download and use in a number of shops and restaurants at intu centers.

Trevor Pereira, commercial & digital director at intu, told: “Online shopping data is used to build loyalty and drive sales, and we wanted to provide some of the same benefits to intu’s customers and retailers. intu Pocket enables us to reward shoppers for spending their money at an intu center and helps to increase footfall and sales to our retailers’ stores.

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