Find in the news:
BY COUNTRY

Introduction of connected mannequins in UK stores



Retail therapy is becoming high-tech as a group of high street retailers in Britain are set to test wireless-technology enabled mannequins.
Introduction of connected mannequins in UK stores.pngThe new technology, VMBeacon, was developed by Iconeme and sends information to customers about clothing that is on display. This provides retailers with an additional mode of contact with passers-by and shoppers.

To make use of the system, it is required that customers download the Iconeme app for iOS and Android, which is free of charge. As soon as they are within a 50m or 164gt range of a mannequin which has been enabled, they will receive an alert. The alert will include the products they can obtain information on, prices, location in the store, as well as direct purchase links fr om the e-commerce platform of the retailer.

Customers are able to save the clothing combinations they obtain on the app and share this on social media platforms. There are special rewards and offers linked to the use of the app.

The information from the mannequins is delivered via a secure online portal. This is another tool for retailers to profile their shoppers based on location, gender, age and the type of products they usually view. Users can edit the details they wish to make available.

The retailers wh ere this technology is currently on trial include Hawes & Curtis in London, Bentalls in Kingston upon Thames and House of Fraser in Aberdeen.


More about shopping malls in the United Kingdom



Jun 22, 2018, USA:
Mall of America owner is moving ahead, planning to bring the nation’s largest project to South Florida.
May 28, 2018, Poland:
Multi’s Polish flagship project opened its doors to the public.
May 15, 2018, United Arab Emirates:
Waterfront dining, retail, and entertainment attraction brings more lifestyle options to Palm Jumeirah.
May 15, 2018, United Kingdom:
Springfields Adventure Land will include the UK’s largest JCB Young Drivers Zone.
May 3, 2018, China:
New DNA Shopping Mall is Leigh & Orange’s (L&O) latest retail project to open.
Apr 23, 2018, United Kingdom:
New World Trading Company has chosen to open its latest venture at intu’s transformational retail and leisure extension.
Friend
and Follow
Mall of Tripla GLA:914 932 SF
ADDRESS: Veturitie 13
Finland . Helsinki
Mall of Tripla
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us