The fashion retailer has opened its first shops in Minsk, Belarus, covering 94 markets with commercial presence.Inditex CEO, Pablo Isla, has visited Minsk, Belarus capital city, and met the new Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, Oysho and Zara Home teams at the Dana Mall, one of the newest shopping centers in the city.
Zara arrives in Minsk with a two-story store with more than 4,000 square meters of retail space displaying the latest store concept, based on four ideas: clarity, beauty, functionality, and sustainability. The brand offers to its Belarussian clients the most recent trends for women, men, and kids, as part of its Fall–Winter collection.
Pull&Bear and Bershka also opened their new stores with more than 1,000 square meters of commercial space. Pull&Bear has uncovered in Belarus its latest style, with an interior design that emphasizes the Californian city of Palm Springs. In turn, Bershka introduces in Minsk its new store concept entitled Stage, centering on the world of music.
Stradivarius gives Belarussian customers its new women’s collection whilst, Oysho brings Minsk its latest designs regarding lingerie and sports apparel, with Zara Home starting the most recent trends in decoration and home furnishing to the local market.
Massimo Dutti is present with its newest collections for menswear, women, and children, contained in a store measuring 750 square meters.