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Ikea Entering Sharing Economy By Acquiring TaskRabbit



The Swedish home goods retailer had agreed to buy an on-demand services platform company.
TaskRabbit manages its online marketplace to connect 60,000 freelance workers, or “taskers,” with people looking to hire someone to do jobs like furniture assembly, moving and handyman fixes. In their listings, employees specify their hourly rates. Begun in 2008 and based in San Francisco, the company has lately expanded its coverage to 40 cities across the US and in London, UK.

Ikea Enters "Gig Economy" By Acquiring TaskRabbit

“In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers’ lives a little bit easier," says Jesper Brodin, President, and CEO of IKEA Group. "Entering the on-demand, sharing economy enables us to support that.”

IKEA started a successful pilot with TaskRabbit in London in November 2016 to enable furniture-assembly services by Taskers to IKEA customers. Customers at Ikea stores were given the option to make the products themselves, hire Ikea’s in-house service or book a tasker to do the job at their home or office, with TaskRabbit’s fees starting at $27, or about 20 pounds.

Once completed, the takeover would enable IKEA to provide consumers and IKEA customers with access to the services provided by the TaskRabbit Taskers. In addition to helping consumers and IKEA customers in the United States and the United Kingdom, other regions may be added at a later date. 

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TODAY, United Kingdom:
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