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Ikea Entering Sharing Economy By Acquiring TaskRabbit



The Swedish home goods retailer had agreed to buy an on-demand services platform company.
TaskRabbit manages its online marketplace to connect 60,000 freelance workers, or “taskers,” with people looking to hire someone to do jobs like furniture assembly, moving and handyman fixes. In their listings, employees specify their hourly rates. Begun in 2008 and based in San Francisco, the company has lately expanded its coverage to 40 cities across the US and in London, UK.

Ikea Enters "Gig Economy" By Acquiring TaskRabbit

“In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers’ lives a little bit easier," says Jesper Brodin, President, and CEO of IKEA Group. "Entering the on-demand, sharing economy enables us to support that.”

IKEA started a successful pilot with TaskRabbit in London in November 2016 to enable furniture-assembly services by Taskers to IKEA customers. Customers at Ikea stores were given the option to make the products themselves, hire Ikea’s in-house service or book a tasker to do the job at their home or office, with TaskRabbit’s fees starting at $27, or about 20 pounds.

Once completed, the takeover would enable IKEA to provide consumers and IKEA customers with access to the services provided by the TaskRabbit Taskers. In addition to helping consumers and IKEA customers in the United States and the United Kingdom, other regions may be added at a later date. 


More about shopping malls in the USA



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New World Trading Company has chosen to open its latest venture at intu’s transformational retail and leisure extension.
Apr 12, 2018, USA:
Exciting New Creative Plans Announced for Former Sears.
Apr 5, 2018, Sweden:
One of Sweden’s largest real estate investment companies launched its new retail concept in the heart of Swedish capital.
Apr 4, 2018, USA:
b8ta has been named "Store of the Year" by the 47th Annual Shop! Awards.
Mar 26, 2018, United Kingdom:
It will house the collection of British and international brands in one of the world’s most iconic buildings.
Mar 23, 2018, Spain:
ICSC will hold its annual events on 25-26 April in Barcelona, Spain at the Fairmont Rey Juan Carlos I hotel.
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