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Ikea Entering Sharing Economy By Acquiring TaskRabbit



The Swedish home goods retailer had agreed to buy an on-demand services platform company.
TaskRabbit manages its online marketplace to connect 60,000 freelance workers, or “taskers,” with people looking to hire someone to do jobs like furniture assembly, moving and handyman fixes. In their listings, employees specify their hourly rates. Begun in 2008 and based in San Francisco, the company has lately expanded its coverage to 40 cities across the US and in London, UK.

Ikea Enters "Gig Economy" By Acquiring TaskRabbit

“In a fast-changing retail environment, we continuously strive to develop new and improved products and services to make our customers’ lives a little bit easier," says Jesper Brodin, President, and CEO of IKEA Group. "Entering the on-demand, sharing economy enables us to support that.”

IKEA started a successful pilot with TaskRabbit in London in November 2016 to enable furniture-assembly services by Taskers to IKEA customers. Customers at Ikea stores were given the option to make the products themselves, hire Ikea’s in-house service or book a tasker to do the job at their home or office, with TaskRabbit’s fees starting at $27, or about 20 pounds.

Once completed, the takeover would enable IKEA to provide consumers and IKEA customers with access to the services provided by the TaskRabbit Taskers. In addition to helping consumers and IKEA customers in the United States and the United Kingdom, other regions may be added at a later date. 


More about shopping malls in the USA



Jul 20, 2018, United Kingdom:
McArthurGlen confirmed the start of construction of the £160 million designer outlet near Birmingham.
Jul 6, 2018, China:
Alibaba Group debuted its first “FashionAI” concept store.
Jun 29, 2018, Slovenia:
Retail brand by Polish fashion chain LPP is set to open in at CityCenter Celje in Slovenia.
Jun 27, 2018, United Kingdom:
Independent food operator signed for the new dining quarter at The Grafton Cambridge.
Jun 26, 2018, Hungary:
ECE plans to develop a new shopping center in the Hungarian capital.
Jun 22, 2018, USA:
Mall of America owner is moving ahead, planning to bring the nation’s largest project to South Florida.
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