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ICSC Announces Winners of the 2017 Solal Marketing Awards



The 2017 Solal Award winners announced by the International Council of Shopping Centers.

The International Council of Shopping Centers announced the winners of the 2017 Solal Marketing Awards, honoring creative and innovative marketing campaigns beyond Europe and South Africa. The awards, held immediately following ICSC"s European Marketing Conference, recognized twenty-nine marketing campaigns in eight different categories for their problem-solving and creative marketing initiatives.

ICSC Announces Winners of the 2017 Solal Marketing Awards

The Solal Marketing Awards includes the Foundation Community Support Award which encourages and recognizes outstanding community support and corporate social responsibility campaigns. The 2017 Solal Award winners:

ICSC Foundation Community Support Award

  • "Mandela Day Mosaic," Canal Walk Shopping Centre, Cape Town, South Africa.

Brand Awareness & (Re) Positioning

  • Gold: "In Posnania Campaign" Posnani Shopping & Lifestyle Centre, Poznań, Poland.
  • Gold/Special Distinctions, Budget under 10K: "Mannequin Challenge," Market Place Shopping Centre, Bolton, United Kingdom.
  • Silver: "M1DANCEBATTLE," M1 Shopping Centres, Poland.
  • Silver: "Crystal Camera Short Film Contest," Marmara Forum, Istanbul, Turkey.
  • Silver: "Feast on the Sky," Mavibahçe Shopping Center, Iizmir, Turkey.
  • Silver: "Happy Ever After," Rødovre Centrum, Rødovre, Denmark.

Business to Business

  • Gold: "Sparks of Istanbul," Mall of Istanbul, Istanbul, Turkey.
  • Silver: "Mall Activation Platform," Sonae Sierra, Lisbon. Portugal.
  • Silver: "Foodtopia – The Perfect Place for Food," MyZeil, Frankfurt, Germany.

Corporate Social Responsibility

  • Gold: "Ten Thousand Warm Hearts," Forum Bornova, Izmir, Turkey.
  • Silver: "The Space of Time" / "Espai Del Temps," Espai Gironès, Salt, Spain.
  • Silver: "Residence of Father Frost," MEGA Ekaterinburg, Ekaterinburg, Russian Federation.
  • Silver: "FabLab: Be Fab!" Pieter Van Aelst Shopping Center, Aalst, Belgium.

Customer Services

  • Gold: "Mavi"s Place – Pet Drop Off Point," Forum Bornova, Izmir, Turkey.
  • Silver: "Kings Club: A Refined Place Inspired by Gentlemen," Akmerkez, Istanbul, Turkey.
  • Silver: "Cresta Magic – Customer Service," Cresta Shopping Centre, Johannesburg, South Africa.

Emerging Technology

  • Gold: "Digital Market Intelligence," CBRE Spain, Madrid Spain.
  • Silver/Special Distinction, Innovation: "Consumer Knowledge Model," Sierra Portugal, S.A., Lisbon, Portugal.
  • Silver: "Chatbot," ÁRKÁD Budapest, Budapest, Hungary.
  • Silver: "Rødovre Centrum Live," Rødovre Centrum, Rødovre, Denmark.

Footfall Activation

  • Gold: "Zorlu Center Emoji Event," Zorlu Center, Istanbul, Turkey.
  • Silver: "Baba Yega," K in Kortrijk, Kortijk, Belgium.
  • Silver: "50 Years of Fairytales," Rødovre Centrum, Rødovre, Denmark.

Grand Opening / Expansion / Refurbishment

  • Gold: "Posnania Grand Opening," Posnania Shopping & Lifestyle Centre, Poznań, Poland.
  • Silver: "Tasty Boulevard Grand Opening," MEGA Teply Stan, Moscow, Russian Federation.

Sales Activation

  • Gold: "WeBubble V2," Kanyon Shopping Center, Istanbul, Turkey.
  • Silver: "Forum Helping Youth to Stay Connected!" Forum Erzurum, Forum Istanbul, and Marmara Forum, Istanbul, Turkey.
  • Silver: "Show your ID, Get your Discount," Forum Erzurum, Erzurum, Turkey.

ICSC European Marketing Conference is an ICSC event sponsored by leading international industry bodies such as Cushman & Wakefield; Aareal, CBRE, JLL, BNP Paribas Real Estate, ECE, and adg group (ICSC European Partners).  Malls.com proud to be Media Partner of the conference and over events by ICSC.

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