It's the first of 10-planned name-sake department stores in Netherlands.The company is going to invest 300 million euros in its Dutch expansion. Tailored to the Dutch customer, all department in the store will showcase new and impressive product, highlighting a mix of national and international premium brands, mid-market brands and emerging brands. The brands that guests experience in the store can also be found online at newly open European web shop Hudsonsbay.nl.
Jerry Storch, CEO, HBC, said: “This is a historic moment in HBC’s 347-year history, marking the first Hudson’s Bay store ever to open outside of Canada and adding a new market to our diverse geographic footprint.”
The HBC’s department stores in Nederland designed by international department store team together with architect CallisonRTK. The first 183 000 sq. f. (17,000-sq. m.) Amsterdam location has an innovative design concept, super flexible to deliver an ever-changing landscape of products and services. The link between the interior of the store, the street life, and the natural day life has been returned, with the opening of 90% of the store windows at all floors. The concept is designed to enable the renovation and rejuvenation of remarkable classic period buildings, from many different eras.
Hudson’s Bay offers a mix of international brands, such as TOPSHOP and TOPMAN, CK Jeans, The Kooples, Hugo, Armani, Tommy Hilfiger, Nike, Rika, Love Stories, Chanel, Aveda, MAC, Vedder & Vedder, Dyson, Hay, Vitra, and Samsonite.
In addition to presenting more than 100 Dutch brands, many brands have developed limited editions, exclusively for HBC. These pieces are combined in the collection named “The Limiteds.” Some of the young trendsetters in the Netherlands add exclusive new designs to the collection with the iconic multi-coloured stripes of Hudson's Bay blended into the products: a crystallized vase by Isaac Monté, a skirt and top by David Laport, and Jordy van den Nieuwendijk created a drawing of his hand.
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6 SEPTEMBER 2017, Netherlands