Popular U.S. and online maternity brand A Pea in the Pod has launched its first brick and mortar store in Europe at London’s luxury retailer Harrods.The new store, conveniently located on the fourth floor at Harrods next to the children’s wear department, opened last week. The 806-square-foot space will be home to maternity designs by such designer brand names as Seven For All Mankind, J Brand and Paige Denim. It will also proudly offer BCBG, Splendid, Ella Moss and Joie labels.
A Pea in the Pod is a subsidiary of Destination Maternity Corp. “We are delighted and honoured to be selected as the exclusive maternity purveyor for Harrods,” said Anthony M. Romano, Chief Executive Officer of Destination Maternity. “Our focus is to provide each mum-to-be with high quality, fashion-right, great fitting apparel combined with exceptional service.”
Elizabeth Mcluskie, head of children’s wear at Harrods, added “We are the first and only U.K. retailer to offer A Pea in the Pod and their wealth of experience in maternity wear. Their vast range of designer brands will ensure we are the number one destination for this market in London.”
For its London debut, the store will feature British designers Séraphine, Isabella Oliver and Madderson London. Pea in the Pod will also feature its own denim collection, known for its patented Secret Fit Belly combined with exclusive styles from AG Jeans.
American designer Rachel Zoe, known for her Californian boho-chic interpretation of maternity wear, including floaty maxi-dresses and luxe caftans, has collaborated with Pea in the Pod and will have exclusive styles available at Selfridges. “I am beyond excited about my collaboration with A Pea in the Pod!” said Zoe about the collection in a statement earlier this year. “As a mother of two young boys, I truly understand how important it is to look and feel your best while you’re expecting and to never sacrifice style for comfort. These easy-to-wear pieces have just the right amount of style to take you through your pregnancy and the early months of new motherhood.”
The new store promises to provide mums-to-be with a fashion celebration of maternity and beyond, with customer service as exceptional as the designs and quality of clothing.