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Havaianas' Rio-inspired pop-up hits Paris



Havaianas has launched a captivating 149-square-metre pop-up store on 33 avenue des Champs-Élysées in Paris.

Havaianas has launched a captivating 149-square-metre pop-up store on 33 avenue des Champs-Élysées in Paris. The store boasts an immersive décor that transports visitors to the vibrant beaches of Rio de Janeiro. Highlights include a massive screen streaming live footage from Copacabana beach and a striking sun sculpture crafted from 478 flip flops. Open until August 31, the temporary store aims to leverage the Paris Olympics for enhanced visibility.

Копия havaianas-flagship-1.jpg

Sustainable design by Studio Xag

In collaboration with Studio Xag, a B Corp-certified firm renowned for its sustainable practices, Havaianas has created eco-friendly interiors for the store. The design features elements that reflect the brand’s commitment to environmental responsibility, enhancing the overall customer experience with immersive sounds, lighting effects, and tactile textures.

Showcasing collaborations and capsule collections

A dedicated room within the store showcases Havaianas’ exclusive collaborations and capsule collections. Customers can explore unique designs and limited-edition footwear, including the popular Havaianas x Dolce & Gabbana models and the vibrant Havaianas x Farm Rio collection. The space is curated to provide an interactive journey through the brand’s creative partnerships and innovation in footwear design.

Strategic importance of the French market

Discussing Havaianas’ strategic approach, Harm van de Camp, appointed President of Alpargatas Europe in November, emphasizes the significance of France as a key market. While exact sales figures aren’t disclosed, France ranks among the top markets for Havaianas in Europe, witnessing consistent growth since the brand’s entry.

Presence and expansion

Currently, Havaianas operates 38 monobrand stores across France, with recent renovations completed at their flagship store on rue de Rennes in Paris. In addition to these standalone outlets, the brand enjoys a robust presence through numerous multibrand retailers nationwide. Globally, Havaianas boasts a network of 992 monobrand stores and extensive partnerships with multibrand retailers, solidifying its position as a global leader in casual footwear.

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