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Hammerson’s HART monitor reveals 4.6% sales uplift

Hammerson reveals that sales across its UK shopping centres increased 4.6% year on year over the four weeks to 14th March 2015.

Data from HART, Hammerson’s Retail Tracker*, which monitors sales activity across its shopping centres to reveal the shifting heartbeat of consumer spending patterns, indicates strong sales momentum right across its regional portfolio in recent weeks.

Mother’s Day was a key driver of sales performance in the final week of the period, with sales increasing 9.4% against the prior year.  In the seven days to 14th March, HART data revealed:

  • Cards and gifting sales increased 78.4%: benefitting from the timing of Mother’s Day, which fell two weeks earlier than in the previous year.  Sales of Mother’s Day chocolate selection boxes were up over 100% at Union Square, Aberdeen.
  • Jewellery continued its strong performance, with sales up 37.9%: charm bracelets and high-end luxury watches were in demand at the Bullring, Birmingham and the Oracle, Reading, whilst diamonds and pearls were on the shopping list for customers at WestQuay, Southampton.
  • Sales of health and beauty products spiked 25.1%: Perfumes by Chloé and Michael Kors were particular favourites at Croydon’s Centrale shopping centre as shoppers stocked up on luxury fragrances to spoil much deserving Mums.

Commenting on the results from HART, CEO David Atkins commented:

“Whilst the timing of Mother’s Day undoubtedly delivered a trading boost across our shopping centre portfolio, it’s pleasing to note that sales across the four week period as a whole increased by nearly 5%,  as the uptick in consumer sentiment continued to impact purchasing decisions right across the UK.

“Unsurprisingly HART data demonstrated strong sales across our destinations for key gifting lines, including chocolates, jewellery and beauty products.  However, the shift to more luxury and aspirational brands within the sales mix, as shoppers trade up to treat both themselves and others, supports our view that customers are feeling more confident about the outlook.  And with a consumer-friendly boost in last week’s Budget announcement, we expect this trend to continue.”

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