First Restaurant Signed For New Dining Quarter At The Grafton Cambridge

Independent food operator signed for the new dining quarter at The Grafton Cambridge.
First Restaurant Signed For New Dining Quarter At The Grafton Cambridge

A new restaurant concept is to open in The Grafton Cambridge as part of revitalizing the former BHS anchor store. The signing highlights a varied and imaginative vision for the area, including Food Social, a new dining quarter.
Independently owned, Amélie is the first name to sign for Food Social. It will be the UK’s only restaurant for Flammeküeche, an authentic light dish made of thin bread dough, spread with crème fraîche and fresh topping combinations that dates back to the 14th century and originates from the French Alsace region.
All three levels of the former BHS store are being reconfigured by owner Legal & General Investment Management, Real Assets (LGIM RA) and asset manager Wrenbridge.
On the ground floor, the neighboring H&M store has been upsized by 60% to open H&M Home, offering a large selection of top quality interior design and decorations and is now trading over a total of 29,875 sq. ft.
On the first floor, the space has been opened up and completely revamped to create a new dining quarter branded as Food Social. Located within the former BHS unit and the former food court, the area will integrate F&B with leisure, connecting to the adjacent, eight-screen Vue Cinema, which was recently revamped. Food Social will be home to eight new casual dining restaurants, three of which will feature dine-in food-pods. These will complement the ground floor level food-pod in the center of the mall, adding to the overall appeal.
A 17,500 sq ft PureGym on the second floor completes the changes.
Tom Williams, Assistant Fund Manager at LGIM RA, said: “Taking back such a large amount space gave us real potential to create something different for our customers. Food Social will become a great place for visitors to meet friends and family to relax over a meal or coffee. We’re looking forward to announcing further F&B brands very soon, adding to the great retail names that we already have.”
Amélie is run by chef and restauranteur Regis Crepy and his son Alex. The independent restaurant follows Regis’ 32 years at the helm of The Great House in Lavenham where he was awarded three Michelin red forks, three AA Rosettes and was in the top 50 longest lasting establishments in the Good Food Guide; he also owned two other successful restaurants in Suffolk.  Alex brings three years’ experience from Gaucho, where he was one of the restaurant’s youngest Managing Partners.
Regis Crepy, Owner of Amélie, said: “We’re hugely looking forward to opening at The Grafton. Amélie has long been an ambition of ours and The Grafton is the ideal location to launch our brand and Flammekueche to the market. Food Social will be a family-friendly, open plan, fun environment that will perfectly complement our restaurant and will create a place in which customers enjoy spending time.”
The Grafton is the only shopping destination in Cambridge to offer a retail, leisure and casual dining mix. It is ranked in the top five in East Anglia, according to Trevor Wood Associates. It has an affluent and growing catchment with 20 percent more people in the most prosperous ACORN categories compared with the national average. Additionally, there are over 30,000 students in the city from the University of Cambridge and the nearby Anglia Ruskin University, plus some 12,000 office workers within a 10-minute walk, adding to the diversity of the customer base.
Across the 500,000 sq ft shopping center, a £28.5 million, 24-month refurbishment programme is nearing completion to create a bright and modern environment throughout for visitors, including upgraded entrances, flooring and roofing. Refurbishment plans include the reconfiguration of units to match retailer and operator requirements. The signing of Amélie will complement the existing casual dining offer, including the recently upsized Costa Coffee, Bella Italia, plus the Debenhams Restaurant. 

More about shopping malls in the United Kingdom

TODAY, United Kingdom:
The retailer decided the day after the bankruptcy of the primary tenant - the owner of Topshop brand.
Sephora stores will open in department stores of about 115 square meters.
YESTERDAY, United Kingdom:
Even before the pandemic, the company experienced financial difficulties. A weak online presence and reliance on physical stores only aggravated the situation.
DAY BEFORE YESTERDAY, United Arab Emirates:
With a rental area of 418,000 square meters, Deira Mall will be the largest in the Middle East.
While daily store attendance on Black Friday fell by 52%, online sales hit a new record.
Ascena will transfer Ann Taylor, LOFT, Lou & Grey, and Lane Bryant brands to Premium Apparel.
and Follow
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us