Upscale brands clamor for advertising space on LED display that is the centerpiece of Kuala Lumpur’s iconic shopping center.Suria KLCC Shopping Mall in Malaysia is an impressive six-story shopping experience located at the foot of the famous Petronas Twin Towers in the Kuala Lumpur city center. Built in 1999, it quickly became not only the talk of the town but one of the most spectacular shopping malls in the world, featuring a concert hall, an oceanarium, an art gallery, and a children’s science discovery center.
And recently added to this impressive list of attractions is the world’s largest double-sided LED display courtesy of NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions. The company’s first-ever installation in Malaysia features a 19’ x 33.5’ Performance Series™ 4.7mm double-sided display that rotates 359-degrees, uniquely showcasing many of the mall’s upscale consumer brands such as Gucci, Chanel, Calvin Klein, Christian Dior, Ralph Lauren, and Apple.
Discussions for this project actually began back in 2016 as Suria KLCC began engaging with NanoLumens after seeing their dazzling installation in neighboring Singapore’s Changi Airport that features two state-of-the-art NanoLumens Performance Series LED displays – one of which is an “Immersive Wall” that is approximately 230’ x 16’ with a 6mm pixel pitch and is one of the largest indoor airport displays in the world.
“Once the people from Suria KLCC saw our work at Changi Airport, they were really impressed and things began to quickly move forward,” said NanoLumens Vice President of Sales Dave Merlino. “But along with quality, the other major key here was safety, as this display would be located in the mall’s Centre Court area, with over 100,000 people passing under it daily. Trust was of paramount importance for this install and knowing that we stand behind our products with a six-year pixel-to-pixel warranty clearly illustrated that trust.”