UK fashion brand prepares to launch first American branch in Boston area.Anthony Thompson, the boss of fashion chain Fat Face, visited between 40 and 50 potential east coast locations including Boston, Newport and Portland, Maine. He identify the Boston area as the location for the brand’s launch over the Atlantic this autumn.
The Fat Face brand has grown up since founders Tim Slade and Jules Leaver started the business by selling sweatshirts to fellow ski-bums in 1988.
Fat Face has more than 200 stores in the UK and Ireland. Company expects to have three open stores by May next year and “five to 10 in the next 18 months. The first store has been preceded by a US website and there are further plans for dedicated language websites and concessions in Europe backed by £180m refinancing secured last year after the IPO failed.